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Adds an appealing brand to Millennials
December 20, 2016
By: TOM BRANNA
Editor
The Estée Lauder Companies Inc. has completed its acquisition of Too Faced. Launched in 1998 by Jerrod Blandino and Jeremy Johnson, and currently led by Johnson, Blandino and Eric Hohl, Too Faced offers a line of cosmetic products for the eyes, face and lips. Best known for its irreverent product names and distinctive packaging, Too Faced created an emotional, authentic connection with consumers and has developed a strong following and built a vibrant community among millennials who are passi...
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